Choosing an appropriate color combination in the website design process is considered one of the most important (yet often overlooked) elements in creating a successful website. Psychologists have revealed that people are susceptible on a subconscious level to color impressions and that over 60% of acceptance or rejection of a website is tied to this very fact. Choice of color has the ability to generate a positive impact to the visitor and as a result, make the visitor stay longer. We all know – the longer the visitor stays the more the chance of enticing him/her to take action on the end website goal. Here is a list of things that I consider important in determining the colors that can influence your visitors in a positive way.
As stated earlier, it is important to relate your product / service to a color relevant to your industry.
- Red is attractive and powerful and would go well for websites that are focused on products meant for children and also for inducing a visitor to take action with a “Book now”, and/or “Reserve now”. Red evokes emotion.
- Orange is used in websites that promote food products. It is known to promote positive thinking and increase creativity. The color also appeals to the younger generation. Many technical companies use Orange.
- Yellow signifies cheerfulness and creativity. It appeals to children and is used in sites that promote leisure products. Yellow, however, can tend to strain the eyes and should be used as an accent color in most cases.
- Green is pleasing to the human eye and is apt for tourism sites and sites that relate to nature. Green symbolizes prosperity and wealth. Green also invokes trust and is one of the most trendy / corporate colors.
- Blue is a conservative color with incredibly high trust value and is known to relax the nervous system. It is suitable for sites offering high- tech products and also for diet products. Many people mistakenly use blue for text color. This should be avoided as it is not a standard color for the human eye to read with.
- Black is useful for sites that relate to photography and art.
- Purple is used in religious sites and vacation sites.